The Danger of Jargon: How Simplifying Your Marketing Increases Sales
Imagine this: You’re scrolling through your inbox, and you see an email with the subject line, “Maximize Stakeholder Synergies for Robust Turnkey Solutions!” Do you click?...
Category: Email Marketing
What Trashy Women’s Magazines Teach Us About List Building
In the world of digital marketing, building an email list remains one of the most effective ways to convert interested prospects into paying customers. Once someone...
Increasing Email Click-Through Rates with Personalization
One of the best ways to boost click-through rates (CTR) in your email campaigns is through personalization. When you personalize your emails, they resonate more with...
Back to Basics – 10 Marketing Lessons Hidden Inside the Spam Folder
Every now and then, I like to dive into my spam folder just to see what’s lurking. Today, aside from winning numerous lotteries and spotting several...
Case Study: $22,500 in 48 Hours with His First Newsletter
From 2006 to 2012, Evan Kelly ran his own business as a relationship coach. In the beginning, finding clients was difficult. But through trial, error and...
