Increasing Email Click-Through Rates with Personalization
One of the best ways to boost click-through rates (CTR) in your email campaigns is through personalization. When you personalize your emails, they resonate more with...
Category: Email Marketing
Back to Basics – 10 Marketing Lessons Hidden Inside the Spam Folder
Every now and then, I like to dive into my spam folder just to see what’s lurking. Today, aside from winning numerous lotteries and spotting several...
Case Study: $22,500 in 48 Hours with His First Newsletter
From 2006 to 2012, Evan Kelly ran his own business as a relationship coach. In the beginning, finding clients was difficult. But through trial, error and...
Crafting the Tiny Curated Newsletter that Packs a Punch
Remember the days of drowning in an endless digital ocean? News articles swirling like flotsam, social media a maelstrom of opinions, and your inbox looking like...
Beyond Email: Unlocking the Power of Richer Data in Marketing
Don’t get me wrong – email reigns supreme as the king of marketing channels. But competing for attention in the inbox is getting harder, not to...
