Beyond Email: Unlocking the Power of Richer Data in Marketing
Don’t get me wrong – email reigns supreme as the king of marketing channels. But competing for attention in the inbox is getting harder, not to...
Category: Email Marketing
Strange and Unusual Holidays: A Treasure Trove for Unique Content and Marketing Opportunities
In marketing, standing out from the crowd is a constant battle, but here’s a secret weapon you can use every single day of the year –...
Case Study – Massively Improving Email Engagement with a Simple Twist
This case study involves a brick-and-mortar business with a ridiculously low engagement rate on their emails. We’re talking 5,000 subscribers and only 50 or 75 of...
10.5 Things I Learned from My Inbox Today
The challenge: Learning 10 things from my inbox in one day that are worth sharing with you. Here’s what I found… 1: Test before sending or...
Forget ‘Thank You’ Pages, Do This Instead
When someone signs up to your newsletter, do you take them to a ‘thank you for subscribing’ page? Maybe you shouldn’t. If they signed up from...
