Strange and Unusual Holidays: A Treasure Trove for Unique Content and Marketing Opportunities
In marketing, standing out from the crowd is a constant battle, but here’s a secret weapon you can use every single day of the year –...
Category: Email Marketing
Case Study – Massively Improving Email Engagement with a Simple Twist
This case study involves a brick-and-mortar business with a ridiculously low engagement rate on their emails. We’re talking 5,000 subscribers and only 50 or 75 of...
10.5 Things I Learned from My Inbox Today
The challenge: Learning 10 things from my inbox in one day that are worth sharing with you. Here’s what I found… 1: Test before sending or...
Forget ‘Thank You’ Pages, Do This Instead
When someone signs up to your newsletter, do you take them to a ‘thank you for subscribing’ page? Maybe you shouldn’t. If they signed up from...
My Favorite and Most Effective Calls to Action (CTAs)
These are the calls to action I’ve found convert the most consistently for my business – your results may vary. “Join Now” – direct and creates...
