Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the themezee-widget-bundle domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/aaposagl/domains/blueskiesmediamarketing.com/public_html/wp-includes/functions.php on line 6121
15 Free Tools and 5 Reasons to Research Trends – Blue Skies Media Marketing

15 Free Tools and 5 Reasons to Research Trends

by · May 18, 2023

piecharts and graphsTrend research is an essential part of online marketing because it helps businesses stay up-to-date with the latest consumer behaviors, preferences and technologies. By understanding and anticipating trends, you can create effective marketing strategies that resonate with your target audience.

Here are 5 reasons why you might want to make trend research an integral part of your online marketing efforts:

  • To stay current: Consumer behaviors and preferences are constantly evolving, and marketers need to stay current with these changes to remain relevant in their industry.
  • To identify new opportunities: By identifying emerging trends, you can spot new opportunities to grow your customer base or expand into new niches.
  • To improve engagement: Trend research can help you create more engaging and relevant marketing content that resonates with your target audience.
  • To enhance brand image: Staying on top of trends can help you position your products as innovative and forward-thinking.
  • To remain competitive: In today’s fast-paced digital landscape, if you fail to keep up with the latest trends then you risk falling behind your competitors.

15 Free Tools for Trends Research

Answer the Public – provides insights on popular questions being asked on search engines.

Buzzsumo – allows you to see the most shared content across various social media platforms.

Exploding Topics – helps you discover new and trending topics in your industry.

Facebook Insights – provides insights on audience engagement with your Facebook page.

Google Alerts – notifies you whenever specific keywords or phrases are mentioned online.

Google Analytics – provides detailed information on website traffic and user behavior.

Google Trends – allows you to see how often specific search terms are entered into Google.

LinkedIn Insights – provides insights on audience engagement with your LinkedIn page.

Quora – a platform where you can find answers to questions on a variety of topics.

Reddit – a platform where you can find discussions on various topics and see what people are talking about.

SEMrush – provides insights on your website’s search engine rankings and traffic.

Similar Web – provides insights on website traffic, audience demographics, and competitor analysis.

Social Mention – monitors social media platforms for mentions of your brand or industry keywords.

Statista – provides market research and statistics on various industries and topics.

Twitter Analytics – provides insights on audience engagement with your Twitter profile.

Share

You may also like...